Scotia Investments Speaks to its Strength

Scotia Investments executives standing behind lectern with Scotia logo.

The Men at the top of Scotia Investments wearing the colours of their new advertising campaign, as they pose in their blazers designed by Spokes. From left is Brian Frazer - VP, Hugh Miller – CFO, Jason Morris –VP, Lissant Mitchell – CEO, Courtney Sylvester – VP, and Dylan Coke – VP.

[Sunday, November 22, 2015] Scotia Investments is up 15% year over year and now commands 31% market share of Collective Schemes. So said CEO, Lissant Mitchell, while presenting at a client brunch to facilitate the launch of the company's newest brand marketing campaign.

This is in part due to the success of the Scotia Premium Money Market Fund, that "now stands at J$13 billion in funds under management", he continued. Denominated in US dollars, the US$105 million Scotia Caribbean Income Fund continues to be a top-selling client favourite.

According to Mitchell ""A most important indicator of our financial strength is that of our capital base—which is very strong. Having capital in excess of $13 billion, places our capital adequacy at nearly 50%, well in excess of the regulatory required 10%. This level of capital buffer ensures that Scotia Investments will remain strong to navigate any market condition, and so, our strength is in fact your strength.‎"

Using the back drop of Moda Markets, the company intrigued clients with a showcase of fashion to effectively illustrate the varied markets to whom they cater. Said Lissant Micthell, CEO Scotia Investments, "that we chose a space like this to host this event is an expression of how deeply committed we are to upending the old paths to wealth.

Re-engaging customers and the wider market , ensuring customers take full advantage of investment opportunities and making customers financially better off is the intended objective of this new campaign outlined Simone Walker, Director Marketing Programmes, in her presentation. "So we designed a campaign that that was bold, eye-catching and that highlights our customer focus. We design customized solutions for each and every customer, every time… there are no one size fits all solutions" she said. "So whether you investment style is moderate, conservative or aggressive, we will design bespoke solutions that fits your style", she continued.

The unveiling of the new brand and product advertising campaign took place at a brunch that preceded the opening of Moda Markets on Sunday, November 22 at the ATL Terminals. Guests were invited to enjoy the fashion, art and lifestyle exhibition and sales event following the launch and brunch.

About Scotiabank:
Scotia Investment is a subsidiary of Scotia Group Jamaica which offers a diverse range of products and services including personal, commercial, and small business banking; wealth management; insurance; and mortgages. The Group is an award winning institution having been named on numerous occasions as the Bank of the Year and Best Bank in Jamaica by international financial publications - the Banker, Latin Finance, Euromoney, and Global Finance magazines. The Scotiabank Group has $407 billion in assets (as at October 31, 2014). For more information please visit