Scotiabank Expands Public Education Programme and Urges Customers To “Go Digital”

Craig Richards ( left) , Scotiabank MayPen branch manager assists his customer, Garth Watson ( right) to sign up for online banking.

Scotiabank customers at the May Pen Branch during the Bank’s Digital Saturdays event hosted last Saturday ( February 27). The branch located in Clarendon is one of eleven that was opened on the weekend to help customers learn more about Scotiabank’s alternate banking channels.

Kingston, Jamaica – March 2, 2021: Scotiabank has announced the expansion of its public education programme geared at helping customers to successfully navigate the digital banking space and gain knowledge about the various financial solutions offered by the Bank.

On Saturday, February 27, eleven Scotiabank branches in the parishes of St. Ann, St. Catherine, Manchester, St. Elizabeth, Portland and St. Mary participated in the Bank’s ‘Digital Saturdays’ initiative which is specially targeted at banking customers who desire to become more knowledgeable about Scotiabank’s digital banking platforms. The activity continues on Saturday March 6. 

“The transition to digital continues to be an extremely important part of our overall retail banking strategy. Our vision is to transform our branches into hubs of financial empowerment and create a space where our customers who must visit face to face can be served more efficiently. A huge part of this journey is making our customers more comfortable using our digital platforms,” explained Perrin Gayle, Senior Vice President, Retail Banking.

“The Digital Saturdays initiative received overwhelmingly positive feedback last year and as we continue to face great uncertainty and movement restrictions due to COVID-19, we have expanded the initiative to include more branches, thereby offering more customers the opportunity to get on board,” Gayle added.

Scotiabank has made significant investments in technology over the past few years and since the onset of the pandemic, a keen focus has been placed on adding new features and functionality to its self-service channels including ABMs – which now offer real time cash and cheque deposits, loan and credit card payments and much more. Last year, the Bank also announced the consolidation of two of its branches as well as the conversion of six others to the “digital” model. 

“In light of this we are redoubling our efforts to prepare customers for these planned changes,” said Yanique Forbes-Patrick, Vice President, Corporate Affairs and Communication who reiterated the Bank’s commitment to enable and serve its customers through the ongoing transition.

In furtherance of the Bank’s thrust to engage customers, Forbes-Patrick announced the return of the popular online series “Scotia Live” which will see representatives from various areas of the Bank, including Customer Service, Retail Banking, Insurance and Investments, going “live” on the Bank’s social media platforms.

The main aim of this will be to provide customers with real-time answers to banking queries as well as to offer general financial advice.

“2020 brought significant changes for both the Bank and our customers. We have been aggressively promoting our self-service channels as a safer, more efficient and even more affordable option as we continue to manage through the current health pandemic. We want to ensure that customers are aware of all their options to make day to day banking easier,” she said in closing.