Scotiabank Deepens Support For SMEs With 30X
Kingston, Jamaica– May 10, 2021 – Small and Medium-Sized Enterprises (SMEs) are set to benefit from an online intervention programme to be hosted by Scotiabank and Brad Sugars, entrepreneur, and owner of the multi-million-dollar franchise ActionCOACH.
Over a 30-day period, registered participants will have free access to international business coaching sessions dubbed ‘Brad Sugars 30x’, set to begin this month (May 2021). During quick half hour video sessions designed for a busy entrepreneur, participants will be exposed to winning strategies to optimize, revamp or modify their business.
According to Courtney Sylvester, Vice-President, Consumer and Small Business at Scotiabank, “the bank has always been a strong supporter of SMEs through a number of initiatives which the brand undertakes.”
“Through this online partnership, our business customers will have access to advice that they can use as a blueprint to capitalize, manage, re-invest or re-tool their businesses. These are unprecedented times, and we see this programme as an avenue through which they can gain support and motivation as they continue to operate and do business,” Sylvester said.
Through yet another one of these initiatives, Scotiabank will provide educational content that will be invaluable to both entrepreneurs and aspiring entrepreneurs wishing to learn more about best global business practices.
Kaysia Johnson Vaughn, Senior Manager, SME Professional Partnerships, Caribbean North and Central shared that some of the topics that will be covered during the training sessions include, direct marketing, social media content, leadership and management and keys to systems, sales and profit margins. Interested Scotiabank customers can register for the 30X programme by contacting their Business Banking Officer.
“We want to use the programme to reiterate Scotiabank’s strong commitment to the development of SMEs that we recognize their contribution to the economy, and as such, we are very pleased to offer another great initiative for capacity building. After participants complete the programme it is our hope that they can then apply the information they receive and utilize it to provide the right solutions for them,” Johnson Vaughn highlighted.
In Jamaica, SMEs provide approximately 80 percent of new employment created. This group is also considered the key driver of innovation, employment and growth for the economy.